Literary Quality and Reader Reception in Chemmeen and Ram C/O Anandi
Keywords:
Malayalam Fiction, Chemmeen, Ram C/O Anandi, Reader-Response Theory, Social Media Marketing, Literary Value, Cultural CapitalAbstract
This study provides a comparative analysis of enduring literary value versus contemporary popularity in Malayalam fiction, focusing on Thakazhi Sivasankara Pillai’s classical novel Chemmeen (1956) and Akhil P. Dharmajan’s contemporary bestseller Ram C/O Anandi. Utilizing Reader-Response Theory alongside the cultural frameworks of Pierre Bourdieu, Jean Baudrillard, and Henry Jenkins, this paper examines how digital media transforms reading culture. The analysis reveals that while Chemmeen maintains academic canonization through thematic depth, social realism, and structural originality, Ram C/O Anandi achieves rapid commercial success via cinematic narration and aggressive social media marketing on Instagram and Facebook. The study argues that contemporary digital promotion fosters a participatory, often performative, reading culture that prioritizes public enthusiasm and visual presentation over sustained critical depth. Ultimately, this chapter highlights a paradigm shift in how literary quality, authenticity, and cultural capital are defined in the modern Malayalam literary marketplace.
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